Service Area is Giancarlo Angeletti's first ready-to-wear brand, in which he brings together elements from fashion,

sportswear, street- and classic workwear. A brand of yin and yang, a brand of chaos and order, a brand for good boys

and bad boys, a brand of contrasts.

"I want this brand to be attractive to everyone with good taste and an open mind. I don't care if you're a highbrow

intellectual, a young skater, an artist or a football hooligan, says Giancarlo.